New Products

In this illustrated children’s story, the grandmother teaches her takoza (granddaughter) through stories while making star quilts and gardening.

Showing Madison's main streets and 5 lakes. Soft microfiber-cotton blend. A Society exclusive!

A thorough portrait of the monarch butterfly including detailed instructions on how to design and create monarch-friendly landscapes.

2-pack Science of Beer pint glass set. For chemists, science nerds, brewers, or anyone interested in beer chemistry!

Take a close look at animal ears in this fun and informative board book for young learners. Includes real animal photos and engaging facts about wildlife.

A fun and informative children's book to help get to the bottom of animal identification. Introduce children to facts about animals in this fun picture book!

Document and learn about the birds you see each season. Take your birdwatching to the next level with this illustrated journal!

Learn about ancient brewing methods that originated in remote areas of northern Europe.

A clever shirt for the small batch beer aficionado.

Nine birds and a monarch butterfly gather at the birdhouse for social hour in this colorful country setting. 1000 pieces.

Take birding to another level when you make unique dishes especially for 70+ backyard birds. Illustrated.

Soft and cuddly 13" thoroughbred horse plush. Comes in unique corral packaging with a nameplate.

This colorful coaster set features floral illustrations used by the Salzer Seed Company, formerly based in La Crosse, Wisconsin. Set of four.

This colorful coaster set features vintage illustrations used by the Salzer Seed Company, formerly based in La Crosse, Wisconsin. Set of four.

Make delicious artisan bread at home! It's as easy as pour, stir, and bake. Made in the U.S.A.

Pronounced "KOOB", this Swedish yard game involves strategy and skill. Get outside with the whole family with this fun tossing game!

Play your favorite dice games indoors or out with this large wooden dice set. Perfect for parties, BBWs, tailgating, group events, and camping.

Enameled stainless steel waterbottle with Old World Wisconsin design. 28 ounces.

A fascinating history of America's most puzzling era. Explore the fascinating American historic period of Prohibition from 1920 to 1933.

Enjoy assembling this colorful puzzle of the biggest show in the world! Features vintage illustrations of the ringmaster, a lion, elephants, the strongest man in the world, and more!

Enjoy assembling this beautiful puzzle designed with vintage floral illustrations.

Enjoy assembling this colorful puzzle that features a full harvest of healthy victory garden fruits and veggies. Each is labeled, from the Dixie Watermelon to the Kentucky Field Pumpkin.

Vintage bicycling images and advertising, from racing to touring to riding tandem. A fun puzzle gift for the bicycle rider in your life!

Haunting and curious tales from Dairyland. Author Tea Krulos, an expert in all things strange and unusual, digs up Wisconsin favorites and arcane lore.

A spirited and comprehensive history of beer and brewing in Milwaukee, the beer capitol of the world.

Express your love with this charming necklace of two love birds sitting on a branch. Gold plating over sterling silver.

White tea towel featuring hops and barley drawing. 100% cotton.

Become enlightened on the brewery process in this "pitcher book" for grown-ups. A parody of Goodnight Moon for beer people!

Create a priceless keepsake for the whole family with this prompted interview book. Fill it with memories that will be loved for generations!

Create a priceless keepsake for the whole family with this interview book for dad. Fill it with one-of-a-kind memories that will be loved for generations!

Create a priceless keepsake for the whole family with this interview book for grandfathers. Fill it with memories that will be loved for generations!

Create a priceless keepsake for the whole family with this interview book for grandmothers. Fill it with memories and share for generations!

Healthy peanut butter dog treats from Leashless Labs. Made with upcycled beer grains sourced from craft breweries!

A collage of vintage illustrations of worker bees, drones, a queen, and colorful flora. Perfect gift for the gardener or beekeeper!

Features 12 vintage cocktail illustrations and their recipes! Includes classics like the Manhattan, the bourbon sour, the martini, and more!

So many mushrooms, so little time! Colorful, vintage image reproductions from the Cavallini archives. 1000 Pieces.