Wisconsin Historical Society logo. Use the smaller-sized text Use the larger-sized text Use the very large text

Shop at the Wisconsin Historical Society

Main Street Ready-Made: The New Deal Community of Greendale, Wisconsin

SKU: 978-0-87020-511-8
By: Arnold R. Alanen & Joseph A. Eden

Main Street Ready-Made examines Greendale as an outgrowth of public policy, an experiment in social engineering, and an organic community that eventually evolved to embrace a huge shopping mall, condominiums, and expensive homes while still preserving much of the architecture and ambiance of the original village. A snapshot of 1930s idealism and ingenuity, Main Street Ready-Made makes a significant contribution to the history of cities, suburbs, and social planning in mid-century America. More details...
Price: $18.95
Tell a friend
Main Street Ready-Made: The New Deal Community of Greendale, Wisconsin
Previous Item   Next Item
 
Product Details
By: Arnold R. Alanen & Joseph A. Eden

"The dream of the suburb is an old one in America. For more than a century, city dwellers have sought to escape the crowding and pollution of industrial centers for the quiet streets and green spaces on their fringes. In the 1930s, that dream inspired the largest migration of Americans in the twentieth century and led to the creation of Greendale, Wisconsin, one of three planned communities initially begun to resettle the rural poor hit hard by the Great Depression. This idea, though, quickly developed into a plan to revitalize cities and stabilize farming communities around the nation. The result was three “greenbelt towns” built from scratch, expressly for working-class families and within easy commuting distance of urban employment. Greendale, completed in 1938, was consciously designed as a midwestern town in both its physical character and social organization, where ordinary citizens could live in a safe, attractive, economical community that was in harmony with the surrounding farmland.

Main Street Ready-Made examines Greendale as an outgrowth of public policy, an experiment in social engineering, and an organic community that eventually evolved to embrace a huge shopping mall, condominiums, and expensive homes while still preserving much of the architecture and ambiance of the original village. A snapshot of 1930s idealism and ingenuity, Main Street Ready-Made makes a significant contribution to the history of cities, suburbs, and social planning in mid-century America.

204 Pages, 52 b/w photos and illus., 6x9
Paperback

Product Reviews

Average Ratings: No rating

Read all product reviews  |  Write your own review

 

Rate this product:


"Ready-Made The New Deal Community of Greendale, Wisconsin"

Earl Finkler on Thursday, January 24, 2013 4:56:42 PM

Comments: Growing up in Milwaukee in the 1940s to 60s, I was familiar with Greendale as a nice suburb south of city. And that it was built under the New Deal of President Roosevelt during the Great Depression. But it wasn't until later in the 1990s, when living in Alaska, that my wife said she'd like to go there and visit the famous Reiman Publications, which produces "Country Woman" and 12 other magazines. We enjoyed the test kitchens and friendly folk. Then we noticed the walking and biking paths coming... More details


select text size Use the smaller-sized textUse the larger-sized textUse the very large text