Bottoms Up: A Toast to Wisconsin’s Historic Bars & Breweries

By: Jim Draeger & Mark Speltz
Photography by Mark Fay

Bottoms Up celebrates Wisconsin’s taverns and the breweries that fueled them. Beginning with inns and saloons, the book explores the rise of taverns and breweries, the effects of temperance and Prohibition, and attitudes about gender, ethnicity, and morality. It traces the development of the megabreweries, dominance of the giants, and the emergence of microbreweries. Contemporary photographs of unusual and distinctive bars and breweries of all eras, historical photos, postcards, advertisements, and breweriana illustrate the story of how Wisconsin came to dominate brewing—and the place that bars and beer hold in our social and cultural history.
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Bottoms Up: A Toast to Wisconsin’s Historic Bars & Breweries
Bottoms Up: A Toast to Wisconsin’s Historic Bars & Breweries
 
Product Details
By: Jim Draeger & Mark Speltz
Photography by Mark Fay

Bottoms Up celebrates Wisconsin’s taverns and the breweries that fueled them. Beginning with inns and saloons, the book explores the rise of taverns and breweries, the effects of temperance and Prohibition, and attitudes about gender, ethnicity, and morality. It traces the development of the megabreweries, dominance of the giants, and the emergence of microbreweries. Contemporary photographs of unusual and distinctive bars and breweries of all eras, historical photos, postcards, advertisements, and breweriana illustrate the story of how Wisconsin came to dominate brewing—and the place that bars and beer hold in our social and cultural history.

Seventy featured taverns and breweries represent diverse architectural styles, from the open-air Tom’s Burned Down Cafe on Madeline Island to the Art Moderne Casino in La Crosse, and from Club 10, a 1930s roadhouse in Stevens Point, to the well-known Wolski’s Tavern in Milwaukee. There are bars in barns and basements and brewpubs in former ice cream factories and railroad depots. Bottoms Up also includes a heady mix of such beer-related topics as ice harvesting, barrel making, bar games, Old-Fashioneds, bar fixtures, and the queen of the bootleggers.

Jim Draeger is an architectural historian and Deputy State Historic Preservation Officer at the Wisconsin Historical Society with more than twenty-five years of historic preservation experience. From roadside architecture to Northwoods resorts, Draeger celebrates the importance of ordinary buildings to our daily lives through his research, writing, and lectures.

Mark Speltz is a senior historian at American Girl and recently completed a master’s degree in public history at the University of Wisconsin–Milwaukee. He previously worked as an independent researcher on exhibits for museums, including the Ellis Island Immigration Museum, and has authored several articles for the Wisconsin Magazine of History.

Mark Fay of Eau Claire has completed six book projects for the Wisconsin Historical Society Press. He also has worked as an aerial photographer, a staff photographer for a postcard and calendar printing company, and has been in business as Faystrom Photo since 1996

Hardcover, 272 pages, 435 color and b/w photos and illus., 8 x 10
SKU: 978-0-87020-498-2
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